Sometimes You Need to “Lego” of Old Ways

After reading an article by Michael McQueen titled “Change or die”, I was inspired by Lego brand’s story of adaptation and reinvention. The short of the story is that Lego grew into the pioneer toy business, hit a really rough patch in the 1980s, and had to embrace the digital age to not only stay afloat, but evolve into the giant brand and blockbuster hit that we know today. So what did they do to get back on track? In five steps, recalibrate, refresh, reframe, re-engineer and reposition. Fancy words for…they made some big changes while still holding on to their values of inspiring play and creativity. A key element of this change was looking at the business from a different perspective. As McQueen states, “Being able to view the world from a different frame of reference is, in fact, the key to innovation and invention”. He continues, “Such fresh eyes have no trouble thinking outside the box because they have no idea what the ‘box’ even looks like yet”.

When developing a social strategy (or a business strategy for that matter) it is critical to constantly adapt and evolve. Standing still gets you nowhere, literally. If you’re having difficulty coming up with new ideas or looking at things from a different perspective, get more eyes on the prize. Poke friends, family or colleagues for new thoughts. In fact, engage with someone that you know thinks opposite you. You know, the one that you always seem to get into an argument or heated discussion with because they always contradict you. Now, that’s a place to get a new angle.

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Small Plates for Big Conversation

The idea of small plates is not a new one and has been trending for over a decade. Plates where you can order more than one to grant you the satisfaction of trying a little bit of everything. I love small plates. In fact, I could live off tapas and desserts (and maybe a little Sangria) every day. So, this got me thinking. As I enjoyed a lovely small plate of crab cake at Battery Gardens in NYC, I came to the realization that small plates that can really pull you in. They are small enough to digest, extremely enjoyable, and probably end up costing you a little more than anticipated. At the end of the meal, you don’t even care the cost, because you had such a great time eating and conversing with company.

So how is this any different than social media? We are all looking for those “small plates” on social media that get us in the conversation. For businesses, this means developing bits and pieces of content to distribute more frequently as opposed to waiting for huge campaigns to hit. Don’t serve the main dish and be done. It’s the small, digestible pieces of content that are going to make your customers happiest and give you the biggest return.