From Feline to Digital Microchips to Track What’s Important to You

In honor of #NationalDogDay, it got me thinking about chips. No, not chocolate chips (yum!), but microchips. We are encouraged to insert these latest technology chips into our feline friends so that God forbid they get lost, we are able to find them. It’s a mini GPS for our pets, and now there are even mini GPSs for our stuff, like StickNFind. I’m sure you can relate to not remembering phone numbers anymore because they are already plugged into your phone. Now, you don’t even have to remember where you put your stuff. Wouldn’t it be nice if we could apply the same technology to social media so we never lose track of our content?

Well you’re in luck because the technology already exists. When it comes to social media, search engine optimization and tags are like digital microchips for your content so you can track its performance on the native social platform or on sites like Google Analytics, Hootsuite, Bitly, Radian6, etc.

The challenge, however, is getting your target audience to be sure to tag you when they share your content. What if an online media publication or hot shot journalist decided to repost your content without sharing from your page or tagging your brand? How would you be able to truly track the reach and impressions? Queue social listening tools. Invest in social listening tools that scan the web for your branded content such as TweetReach, and Sysomos. The platforms are so advanced now, that they make it easy to gain insight into your content. The trick is to make sure you are familiar with the dashboards and also tagging your content appropriately.

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How To Breed Loyalty

Some may say that dogs are loyal because we feed and shelter them, but I think it’s way more than that. Dogs are pack animals. They need that sense of belonging. Even if you leave them alone for a couple hours or take them to the dreaded vet for shots, they will still love you. They will still greet you at the door wagging their tail like they haven’t seen you in days; they will lick you with kisses like your face is an ice cream pop; and they will cuddle on your lap like there is no place else to sit.

Isn’t this unconditional love what every company wants for their brand? The key, then, is to treat them like the family they are. Pay attention to them and build relationships that they can trust. According to Forbes (2015), “successful brands must build loyalty among their customers so they will keep coming back for more”. Three ways to build loyalty is to inspire people through emotion, communicate core values and content that your audience can relate to, and do it with consistency. With today’s growing consumer demands, people are not hesitant to switch brands. They are no longer brand loyal: “With today’s savvy consumer, it’s imperative that brands focus on how to better interact with them, how to build stronger relationships, and how to ensure that those relationships generate trust and meaningful engagement over time.”

Social media is the pinnacle platform for relationship building. It provides a free pass to communicate with your audience every day. Post content that will inspire them and be sure to respond to their comments like you are talking to family. Show them love by surprising and delighting. This is how to create meaningful brand loyalty. Build your pack. Don’t be a lone wolf.

Street Lamps Say When It’s Time to Turn in for the Night

Mom used to always say that when the street lamps came on, it was time to turn in for the night. Time for relaxation to unwind, rest and get ready for the next day. Although, in a house full of six growing up, relaxation wouldn’t be the first word that comes to mind (but we loved each other anyway). Where did those days go? Life gets so much busier as you get older, especially when you love what you do, so you become so enthralled that you lose track of time. Do you ever have those super busy days when the “street lamp” comes on way too soon and you have so much left to do? Why is it that we struggle to find balance between work and relaxation?

And for that matter, when is there a sign that tells you when to stop when it comes to social media? First off, let this blog post be a sign slap in the face that if you’re incessantly posting pictures of yourself in a bathroom, in front of the mirror at the gym or of disgusting insects, please STOP. For all other posts, just like life, social media must be balanced. Just because you want to share a bunch of content doesn’t mean you should do it all at once. If you flood the newsfeed, people will start to tune out or unfollow you altogether. Your social media strategy is a marathon that requires pacing. Set goals and use metrics to track your progress. And remember that there is always that time of day when it’s time to turn in for the night.