After reading an article by Michael McQueen titled “Change or die”, I was inspired by Lego brand’s story of adaptation and reinvention. The short of the story is that Lego grew into the pioneer toy business, hit a really rough patch in the 1980s, and had to embrace the digital age to not only stay afloat, but evolve into the giant brand and blockbuster hit that we know today. So what did they do to get back on track? In five steps, recalibrate, refresh, reframe, re-engineer and reposition. Fancy words for…they made some big changes while still holding on to their values of inspiring play and creativity. A key element of this change was looking at the business from a different perspective. As McQueen states, “Being able to view the world from a different frame of reference is, in fact, the key to innovation and invention”. He continues, “Such fresh eyes have no trouble thinking outside the box because they have no idea what the ‘box’ even looks like yet”.
When developing a social strategy (or a business strategy for that matter) it is critical to constantly adapt and evolve. Standing still gets you nowhere, literally. If you’re having difficulty coming up with new ideas or looking at things from a different perspective, get more eyes on the prize. Poke friends, family or colleagues for new thoughts. In fact, engage with someone that you know thinks opposite you. You know, the one that you always seem to get into an argument or heated discussion with because they always contradict you. Now, that’s a place to get a new angle.